Founded in 2013 by award-winning blogger and make up artist to the stars, Huda Kattan, Huda Beauty rose to fame with the launch of its customisable falsies. Going on to create an entire make up range, the eponymous label has become one of the fastest-growing beauty brands worldwide... and isn't showing any signs of slowing down. A bestseller, the Easy Bake Loose Powder (20g) is a true multitasker: it blurs the appearance of pores, sets make up in place and absorbs shine.